DHL rebrands corporate name, e-commerce division

DHL rebrands corporate name, e-commerce division

June 21, 2023

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Deutsche Post DHL Group is changing its name to just DHL Group as of July 1, the company announced Monday.

Though Deutsche Post will continue to be used in Germany, the move reflects the world’s greater recognition of the DHL brand worldwide, CEO Tobias Meyer said in a statement.

“We are one of the most international companies in the world,” Meyer said. “Almost everywhere outside of Germany, we use only the DHL brand.”

More than 90% of the company’s revenue comes from business trading under a DHL brand rather than Deutsche Post, according to the press release.

A visualization describing the changes to Deutsche Post DHL Group brands as of July 1, 2023.

How Deutsche Post DHL Group’s brand names will change as of July 1, 2023.

Courtesy of Deutsche Post DHL Gropu

 

In addition to the group name, the company will rebrand its stock ticker from DPW to DHL.

The stock ticker change “will clearly position the company’s global portfolio in the financial markets and improves brand recognition within this important target group,” Monika Schaller, executive vice president of corporate communications, responsibility and brand at Deutsche Post DHL Group, said in a LinkedIn post.

The name of its e-commerce division will also change from DHL eCommerce Solutions to just DHL eCommerce as of July 1. Other divisions will not be changing names, according to the news release.

The rebranding actions will not impact the company’s legal entities, division services, or the parent company’s name listed for the stock exchange, which remains Deutsche Post AG.

Deutsche Post DHL Group recorded more than 94.4 billion euros in revenue and employed more than 600,000 workers as of its 2022 annual report. The logistics group’s divisions focus on parcel shipments, international express delivery, freight transport, supply chain management and e-commerce solutions.

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